Personality (what is your personal brand? How do you want to be seen/ associated with?)
Timing (must this be pubished now? How's the social media weather? What would your mother/ potential employer think?) )
Story (what's the hook?)
Editing
- inverted triangle
- one leg standing
- tree in the forest
(play charades)
5 Things That Shouldn’t Be On Your Facebook
http://www.hongkiat.com/blog/5-things-that-shouldnt-be-on-your-facebook/