Civil Service College: "Introduction To New Media Communications" Course

Extracted from the Civil Service College website (last accessed 10 Oct 2007):

"Introduction To New Media Communications" Course

Synopsis: In 2006, TIME magazine voted “You” - producers and consumers of new media content - as its Person of the Year, and gave YouTube its much-coveted “Invention of the Year”. Yes, the age of new media has arrived, even as it evolves into an intricate social web of community and collaboration.

What opportunities do new media offer to organisations seeking to further their communications objectives and target new audiences and stakeholders in this increasingly networked world? And just how does someone new to this fast-evolving landscape take the first steps to participate in its dynamism?

The Civil Service College is pleased to launch a 2-day course that adopts an interactive and hands-on approach to explore key issues related to using new media as a communications tool. Day 1 provides an overview of Singapore’s new media scene, and features industry practitioners and public service agencies that have implemented new media communications initiatives. Day 2 takes a hands-on approach in helping participants understand the culture of new media through the process of creating content for new media platforms such as blogs, YouTube podcasts, and Wikipedia.


Objective: At the end of the course, participants will be able to:

• Learn about current culture and trends in new media
• Understand key issues on use of new media for communication and information sharing
• Find out how other public sector organisations have implemented new media initiatives to engage stakeholders
• Create content for new media platforms

Course Outline:

Day One

• New media culture & trends: Singapore’s new media scene
• Incorporating new media into your communications plan

• Case studies:

• Old Stories, New Media - The Tale of Yesterday.sg
• Using new media in public communication (NLB)
  

• Using new media as an organisational tool for internal communication
• Measuring New Media Return on Investment

Day Two - The programme for Day 2 consists of hands-on sessions on the internet.

• Creating your first blog
• Integrating videos to your blog
• Creating podcast/ vodcasts
• An introduction to Wikipedia
• Closing summary

Trainers/ Facilitators:

• Amanda Goh
• David Lee
• Ivan Chew
• Jennifer Chan
• Michael Drury
• Walter Lim

Time: 9.00am - 5.30pm
Duration: Full Day
Schedule Remarks: Venue will be at SMU.

Link

Additional/ Updated references for "Overview on the "W & H" of Blogging and New Media" - 21 Sept 2007

This is an updated version of the "Overview on the "W & H" of Blogging and New Media" handout:

Singapore Government Agency Blogs
[Missed out the library@Orchard blog, REACH, and "10,000 Reading Fathers" in the original handout]

• Youth.SG (MCYS) - www.youth.sg
• Programmes @ 100 Victoria Street (NLB) - dl.nlb.gov.sg/victoria
• High Browse Online (NLB) - blogs.nlb.gov.sg/highbrowseonline
• Digi.Talk (NLB) - dl.nlb.gov.sg/digitalk
• ASK! (NLB) - dl.nlb.gov.sg/ask
• library@orchard in Transit - blogs.nlb.gov.sg/orchard
• 10,000 Reading Fathers - www.10000fathers.sg/blog
  
• Health Promotion Board Podcasts - www.hpb.gov.sg/podcasts
• Yesterday.SG (NHB) - yesterday.sg
• Youth Advolution for Health (Health Promotion Board) - www.yah.sg
• Garden Voices (NParks) - www.nparks.gov.sg/blogs/garden_voices
• Young Gardeners (NParks) - www.nparks.gov.sg/blogs/young_gardeners
• URA Vodcast - www.ura.gov.sg/podcast/index.html
• REACH - app.reach.gov.sg/reach/BlogUs/tabid/54/Default.aspx

What is Web 2.0.?
Read this article.

What is Creative Commons?
Watch the video here.

Introduction to SecondLife

Talk on "Overview on the "W & H" of Blogging and New Media" - 21 Sept 2007

As published at Civil Service College website:

Programme Category: Public Administration - Communications

Course Title: Talk on "Overview on the "W & H" of Blogging and New Media"

Synopsis: This introductory talk gives us an overview on blogging in the new media landscape. The Internet space has created a global village for spirited and borderless communication, information sharing and learning. The advent of new media has renewed the dynamism of the cybersphere, particularly in the use of blogs.

Join us for this talk and learn how to use blogs and the basics of other new media tools. Understand the impact these new communication channels have created in our social and work environment and also learn where and how to explore their use further. Keep yourself up to date with the latest in communications.

Objective: By the end of the talk, you would be able to:

• understand the differences between traditional media and new media, with emphasis on blogging
• gain insights into the latest trends in blogging, the use of other new media tools, the reasons why people express themselves using new media and how blogging can be applied in the context of public communications

Course Outline:

• Traditional Media vs New Media - impact on the social environment and the public sector

• What are the new media tools?

• Blogging

1. How do blogs differ from traditional websites and other online communications tools?
2. What is blogging and why do people blog?
3. Basic blogging etiquette
4. Latest trends in blogging - how blogs are being used by organisations and individuals

• Overview of other new media tools:

1. Podcasting/vodcasting
2. Online videos
3. RSS
4. Wikis
5. Virtual worlds

Trainers/ Facilitators: Ivan Chew

Schedule Information: 21/09/2007
Time: 2.30pm - 4.30pm
Course Fee: Complimentary
Additional Fee Info: A new initiative by CSC, IPAM to bring new media tools to our public officers.

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Trainer Details
Ivan Chew has been trained as a professional librarian. Ivan graduated with 1st Class honours from the University of London in Information Systems and Management. Subsequently, he pursued a MSc (Information Studies) from Nanyang Technology University. He is in charge of Adult & Young People's Services in NLB where he manages a team of librarians in delivering services, organizing talks, workshops and outreach programmes to schools, organisations as well as local and overseas community partners. He has been training on Blogging and Podcasting workshops on numerous occasions. Currently he has 6 blogs and 1 podcast. A man of many talents, he can draw, paint as well as play guitar for an amateur band. He also counts blogging, poetry writing and playing piano as his interests. Ivan has also taken a keen interest in Library Services for People with Disabilities.


Source: www.cscollege.gov.sg/page.asp?id=75&course_id=875
Last accessed 12 Sept 2007